On Saturday evening, the new Whole Foods Market in Playa Vista held a mini-Oktoberfest at their Astro Pub bar, which is a full bar complete with 24 craft beers on tap; with 14 of them dedicated to local breweries. The Oktoberfest was the second in a series of tap takeovers, beer dinners and various beer events planned by Raul Moran, the beer buyer for Whole Foods, Playa Vista.
The evening consisted of Oktoberfest style beers featuring such breweries as Three Weavers, Sierra Nevada, Ballast Point, Goose Island, Spaten, Weihenstephan and Hofbräuhaus. Also included in the price of admission was plenty of schnitzel, sauerkraut, brats and giant pretzels. Piped in German music resulted in spontaneous breakouts of the ever popular Chicken Dance. There was also plenty of swag available for anyone that wanted it. They had a moderate turnout, and everyone that attended seemed to be having a good time making new friends while enjoying the food and beer.
The Astro Pub is located in the front of the Whole Foods Market, Playa Vista at 12746 W. Jefferson Boulevard. As I mentioned, Moran plans on having a series of beer dinners and tap takeovers every couple of weeks. I would suggest following the Whole Foods Facebook page to be kept in the loop. Prost! Continue reading
This will be my fourth time attending BAM Fest and all I can say is that if you enjoy craft beer, live in the Los Angeles area and have never attended BAM Fest, you are doing yourself a disservice. From the first time I attended in 2012 I have been nothing but impressed; and the event just seems to get bigger and better every year and 2015 appears to be no exception.
These photos were taken at the So Cal Brew Fest After Hours, which was held Saturday afternoon at the Farmers Park Market located at the historic Anaheim Packing District. This particular beer festival was a fundraiser with the beneficiaries of this event being the Anaheim Homeless Collaborative and Project Hope Alliance.
I have to say, this was a pretty nice event with a nice variety of beers from local favorites such as Phantom Carriage, Bootlegger’s, Absolution Brewing, Backstreet and Wicks Brewing as well as the larger breweries such as Ballast Point, Lagunitas and Sierra Nevada. Ciders were represented by County Cider, Troy Cider and California 101 Cider House. I had read that Mike Hess Brewing was going to be there, but I never spotted them if they showed up.
In addition to the nice selection of beer, the price of admission included food from Umami Burger, Bronx Sandwich Company, Brandy’s Sweets and street tacos from a company whose name escapes me. There was music provided by a DJ and lots of games including cornhole, hula hoop, Jenga and even Bocce Ball. There were a couple drawings, including one for a $75 gift card from Total Wine and More. Continue reading
These photos are of the 2015 Taste of Brews Long Beach which was held Saturday afternoon at Lighthouse Park in Long Beach. The event featured dozens of craft breweries, food trucks, live music, games and great weather. A portion of the proceeds from this event were donated to the Long Beach Marine Institute.
As you know, I attend a lot of beer festivals; and there is no question that some are a lot better than others. For me personally, I like to find the breweries and beers that I have never had before. With the number of beer festivals that are held around here every year, I have come to accept that this goal is going to be more difficult with each successive beer festival I attend. The thing about Taste of Brews Long Beach is that they could have the same beer every year and I would return just because it is a great venue to hold a festival.
Yesterday was my third time attending Taste of Brews and this event just keeps getting better. There were supposed to be between 60 and 70 breweries; I did not count them but there was beer enough for everyone. The food trucks were spread around evenly throughout the park and there were two stages for the live music which featured The Tomcats and RedEye Redemption. And then there was the beer. Continue reading
These photos were taken at the inaugural BEERS Summer Fest, which was held Saturday at The REEF, Chair Parking Lot in downtown Los Angeles. As one might guess, I am approached on a regular basis to promote craft beer festivals; some are large, well established events and others are smaller inaugural events. Some inaugural events are bigger and more successful than expected and others are probably not going to have a second annual event. Since there are a lot of newer beer festivals that seem to get the beer donated and donate a very small portion of the proceeds to a charity so they can get the permit, I have decided to start asking questions about how much actually will be donated before I consider promoting the event. Of even more importance is whether or not I think I will go to it; because I am not in the habit of promoting events that I am not attending.
When I was first approached about promoting the BEERS Magazine BEERS Summer Fest I was taken aback when I saw the pricing structure. $10 to get in, all of which would go to the charity; then $25 for the pint glass that you would get your beer poured in. No glass, no beer. I could not recall any event that I have attended that used this method. There was a $5.00 discount if you pre-paid for your glass, but when I inquired about getting an additional discount for my readers I was told they could not do that. So I started to wonder how much they were paying for the glassware. Continue reading