“In sociology, moral panic is the process of arousing social concern over an issue, legitimate or not,” Thibodeau says. “On one hand we may be referring to Mods & Rockers, Satanism or Dungeons & Dragons, or the Haze craze — no matter what comes of the Brut IPA style, we certainly are enjoying drinking it right now.”
Over its 23 years in business Thibodeau and crew have witnessed its evolution and ultimate subcategorization. “We’re excited about this emerging Brut category because these beers are everything we love about IPA without any lingering bitterness, which makes them super approachable.” Continue reading
The introduction of the CCB Mixed 12-pack follows the successful launch of Jai Alai IPA 12-packs and the CANarchy Mixed 12-Pack Vol. 1, which features Jai Alai IPA and flagship brands from CANarchy portfolio-mates Oskar Blues Brewery, Perrin Brewing and Squatters Craft Beers. CCB looks to expand its presence in the 12-pack can segment as 12-packs of craft beer continue to grow in U.S. grocery*.
Most craft beer lovers are familiar with Jai Alai IPA, a 7.5% ABV American IPA dry-hopped with Simcoe hops and currently the second-best selling craft six-pack can nationwide*. Guayabera Citra Pale Ale, CCB’s second best-selling brand, brings a lower-alcohol yet hop-forward offering to CCB Mixed 12-pack, clocking in at 5.5% ABV; while Florida Cracker, a crisp Belgian-style White Ale of 5.5% ABV brewed with coriander and orange peel, is a refreshing wheat beer addition. Continue reading
A naturally unfiltered beer, Sky Kraken is made with Strata, Mosaic and a touch of Citra hops and 2-Row Pale malt, malted oats, white wheat and flaked wheat. Sky Kraken swims through the sky with ripe melon, juicy citrus, pineapple, and pepper flavors.
“We released the Kraken because Krakens can only be kept a secret for so long,” explained Matt Lincecum, Fremont Brewing CEO. “Nicknamed ‘Sky’, this Kraken likes watercolors, chocolate cookies, tuna snacks and dislikes being alone. So, if you see the Kraken, please take it home and share it with friends.” Continue reading
Brewmaster, Don Oliver, reflects on the first brew, “In the quest for ever hoppier beers, I was formulating two brews, one a standard IPA with the largest hop load we had tried, which also incorporated hop extracts, and a double IPA using hops named after gods – Apollo, Zeus and Merkur. That exercise lead me to combine the two ideas for a high-gravity Mega IPA, which quickly became a hit at our taprooms.” Continue reading
“As we approach the colder winter months, a big stout with depth of character seems appropriate,” shares Don Oliver, Brewmaster. “We follow the trend of the pastry stout and offer a lower bitterness imperial stout with a heavy punch of chocolate, cinnamon, and a subtle layer of roasted Ancho chiles.”
Featuring bright colors, the Pancho label showcases Dust Bowl Brewing Co.’s refreshed logo nestled in the company’s new specialty can label system. The story of Pancho is nearly as good as the beer itself. Founder Brett Tate is never short on family tales. According to Tate family “history,” Brett’s great-great uncle went looking for Pancho Villa in the early 1920s, most likely to collect the bounty. He never returned and his fate remains a mystery to this day. Brett likes to think he got distracted by something (or someone!) and enjoyed a long life on the beach of Mexico. Continue reading
Founders Brewing Co. has announced the return of seasonal favorite, Azacca IPA, to its lineup. Available through March 2019, Azacca IPA features an updated can design that showcases the artwork inspired by the beer’s namesake and singular hop character. First introduced to the brewery’s seasonal lineup in 2016, Azacca IPA features Azacca hops from Yakima-based Roy Farms and celebrates the versatility of a single-hop in an American-style IPA.
Named after the Haitian god of agriculture, the Azacca hop has an intense tropical aroma with hints of citrus and mango. A touch of caramel malt gives a sweet backbone to support the righteous fruit character of this beer. Showing a burnt orange color and registering at 7% ABV, your taste buds will worship this heavenly, single-hopped delight. Azacca IPA is exclusively available in cans and on draft. The suggested retail price for Azacca IPA is $17.99 for the 15-pack cans and $8.99 for the 6-pack cans. Continue reading
“For our first release of a canned Brut IPA, we chose to take it to the imperial end of the style,” shares Don Oliver, Brewmaster. “At 8.5% alcohol, it still has a very dry finish and a crisp hop note with grapefruit and passion fruit up front.”
With Brut IPAs trending, the timing was welcomed by Dust Bowl Brewing Co.’s wholesaler network. According to Founder and Owner, Brett Tate, “Mouthful of Miracles is just a glimpse of what’s ahead for us. Now that we are settled into our new brewery, we are able to manage growing production of our core brands while being nimble in the specialty category. This keeps the portfolio interesting to our distributors and consumers alike.” Continue reading
According to a recent report from Hop Growers of America, your next craft beer is more likely than ever to contain Michigan hops. Founders Brewing Co. is celebrating the rise of local hops with this year’s release of Harvest Ale, a wet-hopped ale. An annual mainstay since the early-2000s, Harvest Ale is the brewery’s ode to the beauty of American hops grown in their backyard. Continue reading
Available year-round, the Mexican-style beer has resonated with loyal lager fans as well as beer drinkers who are new to craft. It’s approachable and sessionable at 4.7% ABV. The brewery’s data provides every indication that the cans will be well received. Wholesalers and consumers alike want more cans and the summer launch falls in line with outdoor activities – the number one draw for can consumption.
“Taco Truck Lager is a great all-occasion beer,” shares Don Oliver, Brewmaster. “With the summer upon us, it made sense to offer Taco Truck Lager in cans. Whether you’re heading to the beach, mountains or simply poolside in your own backyard, cans provide the ultimate in convenience for the beer fan. Active, outdoor lifestyles demand it.” Continue reading
“For the third addition to the Lateral Series we wanted to move toward more citrus/orange character and away from the tropical that shows in Lateral 1 and 2,” shares Don Oliver, Brewmaster. “We switched up the yeast and hopping and opted to head into a double IPA territory at 8.5% ABV.”
Lateral 3 falls into their specialty can release category for Dust Bowl Brewing and is mostly pre-sold to wholesalers. The latest in the series is expected to hit retailers the last week in May, just in time for summer. At 8.5% ABV, Lateral 3 boasts a higher than typical alcohol content for a hazy IPA. In keeping with Brewmaster Oliver’s notable style, the alcohol is well-hidden for a smooth finish. Continue reading