These photos were taken at the inaugural BEERS Summer Fest, which was held Saturday at The REEF, Chair Parking Lot in downtown Los Angeles. As one might guess, I am approached on a regular basis to promote craft beer festivals; some are large, well established events and others are smaller inaugural events. Some inaugural events are bigger and more successful than expected and others are probably not going to have a second annual event. Since there are a lot of newer beer festivals that seem to get the beer donated and donate a very small portion of the proceeds to a charity so they can get the permit, I have decided to start asking questions about how much actually will be donated before I consider promoting the event. Of even more importance is whether or not I think I will go to it; because I am not in the habit of promoting events that I am not attending.

When I was first approached about promoting the BEERS Magazine BEERS Summer Fest I was taken aback when I saw the pricing structure. $10 to get in, all of which would go to the charity; then $25 for the pint glass that you would get your beer poured in. No glass, no beer. I could not recall any event that I have attended that used this method. There was a $5.00 discount if you pre-paid for your glass, but when I inquired about getting an additional discount for my readers I was told they could not do that. So I started to wonder how much they were paying for the glassware. Continue reading →