Torrance

The Birth of Absolution Brewing Company, Torrance

I guess it was sometime in August or September that I was enjoying a beer at Smog City Brewing Company when I was approached by Wes McCann; “I was told I should introduce myself to you” was his opening comment. McCann was a partner and the head brewer for the soon to be Absolution Brewing Company, the latest production craft brewery to open in Torrance. Unfortunately, he did not have any business cards with him and it took me a while to remember the word “absolution” but eventually I was able figure it out and I worked my way over to the location that the brewery and tasting room were to be constructed. It was not long before I met and befriended the other co-owners, Nigel Heath and Steve Farguson.

As you may notice from the photos, the construction was a series of one step forward and two steps back as they discovered things like the floor not being suitable to support the weight of the brewing equipment they hope to eventually grow into. In fact, the building dwarfs the current fermenting tanks; it only takes a brief glance to see that Absolution Brewing Company has plenty of room for growth. Judging by the turnouts at the MUG Club soft open and their official opening on Saturday it will not be long before they grow out of their current system. Cheers! Continue reading

Absolution Brewing Company opens their doors

The day that many South Bay area craft beer aficionados have been waiting arrived Saturday, March 1 as Absolution Brewing Company officially opened their doors to the general public. And the public was waiting, perhaps a little earlier than expected due to an error in a Daily Breeze article that said they opened at 11:00 AM when in fact they were not scheduled to open until 1:00 PM. I am not sure how early the doors ended up opening but we got there early and there was already a respectable group assembled enjoying their beers. By the time it was 1:00 the place was packed with beer fans waiting to get their first taste of Absolution’s brews. Flights seemed to be a crowd favorite.

They offered 10 different brews along with the root beer and cream soda they brew. In the couple hours we were there some beers ran out but there are still plenty of options available. Their regular hours beginning Sunday, March 2 are Sunday 12-6:00; Wednesday and Thursday 3-9:00; and Friday and Saturday 11-9:00. Absolution Brewing Company is located at 2878 Columbia Street in Torrance. When you are going east on Columbia from Maple, it is the third driveway and all the way to the back. Cheers! Continue reading

LA Beer Bloggers Summit at Smog City Brewing

Sunday afternoon, February 23, the LA Beer Bloggers held their 10th LA Beer Bloggers Summit, this time at one of my favorite local microbreweries, Smog City Brewing Company. The LA Beer Bloggers are a group of craft beer aficionados that promote craft beer either professionally or as a hobby. The summits are held every month or so at various breweries, brewpubs and gastropubs in the greater Los Angeles area. These events give the writers and photographers an opportunity to network with others that have the same passion for craft beer and to experience new locations they may not have visited before.

Today’s event included a panel on photography and how it is utilized as a marketing tool to promote businesses that are too new to afford a marketing team. The panel, moderated by John Michael Verive, featured Joshua Liberman from The Tao of Photography; Bernie Wire of Friends of Local Beer, Laurie Porter of Smog City and Tyler Graham from the Stone Brewing Company marketing team. Their discussion included topics such as how they got into photography, the use of social media, favorite tools and methodologies. Of course there was lots of networking and plenty of great beers. Cheers! Continue reading

South Bay Breweries Valentines Weekend

Since we have been on the road lately, I decided that this weekend we would stick around and give a little love to the South Bay’s craft beer brewers for the Valentine’s Day weekend. Friday, Valentine’s Day, we headed over to The Brewery at Abigaile, a brewpub in Hermosa Beach. Since it was Valentine’s Day and we had not made any reservations we took advantage of their Happy Hour seating and grabbed a couple seats at the bar where we were able to enjoy a flight of their brews; including their 002 2nd Anniversary DIPA and Dark Matter a Belgian dark ale that can only get better with age. One of the best things about the release of the 002 DIPA is that it means the anniversary party for Abigaile must be coming soon.

On Saturday I headed over to Smog City Brewing where they were hosting a fundraiser for the LA Derby Dolls Enforcers. The Derby Dolls are a Southern California, all-female banked track roller derby league. The Enforcers are the referees for the league. The fundraiser consisted of a raffle for Derby Dolls and Smog City swag as well as beer floats in four different varieties and a pie versus cake sale. Between the people that came out specifically for the fundraiser, the various beer tour buses and those that just wanted to come have a beer, Smog City was packed to the brim. After sampling a couple beers and Tanya’s Death by Chocolate (The Nothing with chocolate ice cream beer float) we headed over to Monkish Brewing.

We got there about the same time as the LA Craft Beer Tours van, so we found Monkish to be almost as crowded as Smog City. When I think back to when we first started going to Monkish and compare it to today it is pretty obvious that the craft beer scene in Torrance is really exploding. People frequently ask me if there are too many breweries here; when I visit multiple local breweries like I did Saturday I can’t help but think how crowded these locations would be if there were only one or two available. Continue reading

Absolution Brewing Company MUG Club Private Launch Party

Friday evening, Torrance’s newest production craft brewery, Absolution Brewing Company, held a private launch party for members of their ABC MUG Club. The MUG Club is an exclusive membership for fans of Absolution Brewing Company that has many perks, one of which was being invited to last night’s launch party. They had a very nice turnout with about 75-100 people showing up. MUG Club members received Absolution Brewing Company t-shirts, caps and custom stainless steel growlers; and beer, lots of good beer.

The craft beers offered included their Tribulation Cream Ale with both the house yeast and an experimental; Sinner Stout, Wanderin’ Possessed Porter; Cardinal Sin Red Ale, again with both the house yeast and an experimental; and Angel’s Demise IPA with both the house yeast and an experimental yeast. In addition to the beers there was Forbidden Cider, Sweet Reformation Dry Strawberry Mead as well as their Redeemer Root Beer and Confession Cream Soda. For a launch party they really had a lot to offer and I think it is pretty obvious that Absolution Brewing Company is going to be a great addition to the South Bay craft beer scene.

While membership to the ABC MUG Club is limited to 125 the first year, there are still some openings left. As a member of the ABC MUG Club you will get to experience all of Absolution’s new beers before they are released to the general public and you will be invited to their exclusive MUG events and cask nights. In addition to the above you will receive an Absolution Brewing Company t-shirt, cap and a custom 64 ounce growler with a free first fill. Members also receive $1.00 off every full pour at the tasting room as well as $1.00 off every subsequent growler fill and receive 20% off any additional ABC gear purchased. You can find all the details on the Absolution Brewing Company website or by calling them at (310) 490-4860. If last night was any indication of things to come I think it is safe to say this is going to be a great investment. Cheers! Continue reading

Battle of the Casks at Smog City Brewing

These photos were taken Saturday, December 28 at Smog City Brewing Company’s Battle of the Casks. This was a very fun event which featured five beers on cask, each created by the five Smog City team members; Jonathan and Laurie Porter, Chris Walowski, Mike Freeman and Ryan Trousdale. The contest was pretty cool; using their Bloody Knuckle Porter as the base beer, which is the base beer for their award winning Groundwork Coffee Porter, the five came up with their own recipes which were served on cask; with the attendees voting for their favorite. The options included a Fruit and Maple Cask, containing dried orange, cranberries and maple syrup; a Peanut Butter and Chocolate Cask, containing dried peanut butter, chocolate powder and cocoa nibs; and a Mint Chocolate Cask, containing chocolate powder, cocoa nibs, mint oil and vanilla beans. There was also a Toasted Coconut Cask which contained toasted coconut and vanilla beans; and rounding it off with a Raspberry Chocolate Sticks Porter Cask which contained raspberry puree, freeze dried raspberries, coco powder, cocoa nibs and vanilla beans.

It was a pretty tight competition but in the end, after all the votes were tallied, Porter’s Fruit and Maple Cask took third place, Ryan’s Toasted Coconut Cask was the first runner up with Chris’ Raspberry Chocolate Sticks Porter Cask getting the most votes; thus entitling him to the coveted Budweiser Belt and bragging rights until the next time.

In addition to the Battle of the Casks competition they raffled off lots of Smog City Brewing swag including shirts, caps, growlers and growler fills. For those seeking food, Serendoggity was there with their organic hotdogs. All in all, it was another great event at Smog City Brewing Company.

For those interested, Smog City will be open this Monday and Tuesday (December 30 and 31) from 2:00 – 5:00 PM for growler fills if you want to bring a growler or two to your New Years Eve party. Growlers are $2 off those two days. Cheers! Continue reading

Business & Beer ends 2013 at Strand Brewing Company

Thursday evening, the business networking group Business & Beer held their final gathering for 2013 at Strand Brewing Company in Torrance. Even though we were competing with another beer event on the other side of the Marina del Rey freeway and cold evenings typically have lower turnouts, we had a very nice group of people show up. We had a few first time attendees as well as the return of some that have only come once or twice before. As I looked around the room I noticed that everyone was involved in conversations with one or more people all evening. The thought process we had when we first started Business & Beer was that through small networking events relationships would be built. It seems like it is working.

If you live or work in the South Bay area and networking is important to the development of your business or it is part of your job description and you enjoy craft beers, you really should check out the BusinesNBeer.com networking group. There are no dues or mandatory meetings; just come out and meet others want to meet you. We meet on the second Thursday of every month at a different brewery or brewpub in the South Bay. Next month, January 9, 2014, we will meet at The Brewery at Abigaile in Hermosa Beach. There are two new breweries opening in the next couple of months, so join Business & Beer and be one of the first to enjoy the brews coming from them. You have nothing to lose and everything to gain. Cheers! Continue reading

Strand Brewing Company 4 Year Celebration Photos

As Rich Marcello, co-owner of Strand Brewing Company, describes it, he was sitting on his surfboard Saturday morning, not sure if anyone would show up for the scheduled 4 year Celebration that was to begin at noon. “Even at 11:55, I was ready to open the doors and was still not sure if anyone was going to show up.” Well, show up they did; and in throngs. Friends, family and fans of Strand Brewing’s handcrafted ales showed up at noon and they kept coming in. I could only stay for the first half and in addition to the nine beers on tap there were four special beers on cask that had all been drained by 3:00 PM. Personally, I never doubted that there would be a great turnout, but Rich is a pretty modest guy.

Equally modest is the other owner and head brewer, Joel Elliott. One must admire what he has done considering he had no intentions of being the brewer at Strand; things happened and he stepped up to the plate. When I think back to my first visit to the Strand Brewing tasting room in May 2012 they had four beers available; Beach House Amber, 24th Street Pale Ale, Atticus IPA and Batch 100 Stout. Today, in addition to the original four they offered Harvest Ball Witbier (4th Anniversary Ale), White Sand Imperial IPA, Black Sand Imperial IPA, Expression Session Pale Ale and Musashi Black IPA on tap. They had two casks going at a time for as long as they lasted, beginning with their Atticus IPA with Citra hops and their Harvest Ball Witbier with blood oranges. When those were emptied a cask of White Sand Imperial IPA with Mosaic hops and a cask of Batch 100 on coffee were brought out. As you can see, for someone that never intended to be a brewer, Joel has been really spreading his wings.

In addition to the great beer and celebrity appearances, four-time reigning Tetris World Champion Jonas Neubauer poured beer much of the day, Villegas Tacos was there providing food for those in need. Some of the guests even brought in a few tasty treats, making it a fun afternoon. Congratulations to Joel and Rich and we all look forward to your 5th Anniversary celebration. Cheers! Continue reading

Just in time for Christmas: The ABC MUG Club

ABC growlers

Absolution Brewing Company Growlers & Glassware

If you will recall, two weeks ago I announced that Torrance is getting another craft brewery, Absolution Brewing Company (ABC). Now, just in time for Christmas, Absolution Brewing Company has announced their ABC MUG Club.

The ABC MUG Club is an exclusive membership for fans of Absolution Brewing Company and if you are looking for a one-of-a-kind Christmas present to give the craft beer aficionado in your family, this might be exactly what you are looking for. Membership is limited to just 125 people the first year, so it is definitely exclusive. As a member of the ABC MUG Club you will be invited to the ABC exclusive soft opening at the brewery/tasting room and get to experience all of Absolution’s new beers before they are released to the general public. In addition, you will also be invited to their exclusive MUG events and cask nights. As if this was not enough, in addition to the above you will receive an Absolution Brewing t-shirt, cap and a custom 64 ounce growler with a free first fill! I hate to sound like the ShamWow guy, but that’s not all. You will also receive $1 off every full pour at the tasting room as well as $1 off every subsequent growler fill and you will receive 20% off any additional ABC gear. You get all of this for a guilt free $125 plus tax, the shipping is free. Heck, this is a great Christmas gift to give yourself. Remember, there are only 125 openings this first year and some of those openings are already taken; yes, I got one of them.

You can read all the details, including the fine print on the Absolution Brewing website or call them at (310) 490-4860. You know you are going to end up buying a growler anyway, so you might as well get it now and get one of the custom growlers. They are pretty cool and I cannot wait to get mine filled. Those of you that have been following along on Facebook know that I have been following the progress as the ABC team readies their tasting room and as I watch their attention to detail in the construction phase of the brewery and tasting room, I am really looking forward to trying their brews. Cheers!

Strand Brewing Company to celebrate 4 years December 7

Batch 100

Celebrate 4 years of Strand Brewing Company

Strand Brewing Company is Torrance’s oldest production brewery and they are preparing to celebrate four years of craft brewing excellence. Saturday, December 7, Strand Brewing Company will open their doors from 12:00-8:00 PM with an extravaganza of beers never before seen in one location.

The craft beers scheduled to appear on tap will be their Harvest Ball Belgian Style Orange Witbier (4th Anniversary Ale), White Sand Imperial IPA, Black Sand Imperial IPA, Beach House Amber Ale, 24th Street Pale Ale, Atticus India Pale Ale and Expression Session Pale Ale. There will be numerous casks tapped throughout the day, with Harvest Ball starting things off. I have also heard that their Batch 100 on coffee will be made available.

White Sand

Torrance’s original production brewery

As no celebration would be complete without at least some celebrity appearances, be sure to bring your autograph books as rumor has it that the four-time reigning Tetris World Champion Jonas Neubauer will be there pouring beers. For the first time that I can recall, Strand Brewing Company will also have a food truck there; Taco Man. We all know how well tacos pair with craft beer.

Strand Brewing Company is located at 23520 Telo Avenue in Torrance. This is in an industrial park north of Lomita Boulevard and west of Crenshaw. In the interest of being good neighbors, attendees are requested to park in the street. Do not worry, there is plenty of street parking and there are no parking meters in Torrance. This will be a great time, I assure you. I hope to see you there; cheers!

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