These photos were taken Saturday afternoon at Strand Brewing Company’s 8th Anniversary Party. The event featured live music, food by Chefs in Shorts Catering, and 12 Strand Brewing beers on tap. As fate would have it, it was also Strand Brewing Company co-founder Rich Marcello’s 50th birthday, so everyone had even more reason to celebrate.
Congratulations to Joel Elliott, Rich Marcello and the entire Strand Brewing Company team on your success; and happy birthday to Rich.
Strand Brewing Company is located at 2201 Dominguez Street in Torrance; they are open Tuesday through Sunday, sell cans, bottles and growlers to go and are dog friendly. Cheers!
This past weekend, Torrance’s oldest production brewery, Strand Brewing Company celebrated their 7th anniversary with a weekend of beer, love and BBQ at their new Dominguez Street location. The three day event featured new beers released by Strand along with food by Bartz Barbecue and live music from such artists as Big Bad Rooster and Strand co-founder Joel Elliott’s, Uncle Bill.
Due to time constraints I was only able to stop by on Saturday, which is when these photos were taken. If you have visited Strand Brewing’s new location, you know they have lots of space in their 36,000 square foot facility and they made the most of the space making it relatively easy for the more than 700 people a day that showed up to have room to eat, drink, play games and dance to the music.
Three years ago co-owner Rich Marcello confided in me that the morning of their 4th anniversary he was sitting on his surfboard wondering if anyone would show up to their anniversary party; they showed up in droves. I asked Marcello if he had those same concerns this year and he admitted that prior to opening the doors at 4:00 PM Friday he did wonder the same thing; however, those concerns were immediately put aside as more than 700 people showed up Friday evening. Continue reading
Fans of Torrance’s first production brewery, Strand Brewing Company, will be happy to learn that Strand has now officially moved to their new location at 2201 Dominguez Street in Torrance and they held a soft open over this past weekend.
On Friday evening I happened to notice on Strand’s co-founder and head brewer, Joel Elliott, Facebook page a hint that Strand might be opening on Saturday afternoon. I sent a text to Rich Marcello, Strand’s other co-founder, around 10:00 PM asking if I was interpreting the hint correctly and was told that they hoped to open Saturday, but I should check back the following morning.
The next morning, around 11:00 AM I contacted Rich again and asked if they were going to open and if so, should I announce it to my followers via social media. I was told, “Yes and no” meaning they would be open but I should hold off saying anything just yet. When I arrived I was told I could go ahead and announce the soft open to my Facebook followers; it did not take long for the room to begin filling up. Continue reading