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Beers Summer Fest

BEERS Summer Fest: Festivals only look easy to put on

These photos were taken at the inaugural BEERS Summer Fest, which was held Saturday at The REEF, Chair Parking Lot in downtown Los Angeles. As one might guess, I am approached on a regular basis to promote craft beer festivals; some are large, well established events and others are smaller inaugural events. Some inaugural events are bigger and more successful than expected and others are probably not going to have a second annual event. Since there are a lot of newer beer festivals that seem to get the beer donated and donate a very small portion of the proceeds to a charity so they can get the permit, I have decided to start asking questions about how much actually will be donated before I consider promoting the event. Of even more importance is whether or not I think I will go to it; because I am not in the habit of promoting events that I am not attending.

When I was first approached about promoting the BEERS Magazine BEERS Summer Fest I was taken aback when I saw the pricing structure. $10 to get in, all of which would go to the charity; then $25 for the pint glass that you would get your beer poured in. No glass, no beer. I could not recall any event that I have attended that used this method. There was a $5.00 discount if you pre-paid for your glass, but when I inquired about getting an additional discount for my readers I was told they could not do that. So I started to wonder how much they were paying for the glassware. Continue reading

Beer festival season: Upcoming events for August

It is hard to believe that it has been over a month since the last beer festival I attended, but the break is over as there are three local beer festivals coming up between now and the end of August.

The first up will be Beers Summer Fest which will be held Saturday, August 15 at The REEF, Chair Parking Lot, 1933 S. Broadway in Los Angeles. This event will feature 10 breweries; Anchor Brewing, Wicks Brewing, Absolution Brewing, The Great Brewing Company, Solarc Brewing, Mission, Figueroa Mountain, Fireman’s Brew, Escape Craft Brewery and The Dudes’.

Presented by BEERS Magazine, this inaugural event is a little different in that it costs $10 to get in, but if you want to drink beer you will have to purchase one of their commemorative pint glasses. The glasses are $25 at the door, or you can purchase them in advance via Eventbrite for $20. I am told that the entire $10 from the admission price will be donated to the beneficiaries, RISE – Reaching and Improving Society with Education and Smiles for M.I.L.E.S. Foundation.

There will be food, games and music in addition to the beer. You can get more information at http://beersfest.com/. Continue reading

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