These photos were taken Thursday afternoon at the soft open for the new Melvin Brewing which is opening in the East Village area of San Diego.
Melvin Brewing is a Wyoming-based brewery that is known primarily for their IPAs. I don’t think I was aware of them before I attended the 2017 Great American Beer Festival; but I think it would be difficult to not have noticed them if you were an attendee. The two years that I have attended, Melvin’s booth was an old school bus, which co-founder Jeremy Tofte apparently lived in for a year. Their booth included a DJ during each GABF session, and had WWE Hall of Fame wrestler “Hacksaw” Jim Duggan hanging out at the booth to shake hands, take photos and sign autographs. I seem to recall they had impromptu parades during a couple of the sessions that included their representatives in costume.
They were more than just a show though, as they walked away with the Brewery Group and Brewmaster of the Year award, along with a pair of gold medals for American-Style Strong Pale Ale (Hubert MPA) and Fresh or Wet Hop Ale (Wet Hop Melvin). So when I was invited to attend their VIP soft opening it seemed like a no-brainer as San Diego is significantly closer to me than anywhere in Wyoming. Continue reading
I have traveled to breweries up and down the state and ventured east as far as Indiana and Louisiana but even though it is only a couple hours away, I have not covered much in the San Diego area. With more than 100 breweries in San Diego County, I had visited a total of two; Alpine Beer Company in Alpine, and Stone Brewing’s Escondido location. The main reason for this is probably because a trip to San Diego for a beer tour would pretty much require an overnight stay and a convenient time just never came up. About a month ago I received an email asking if I would like to join Travelocity on an overnight beercation in San Diego; my convenient time had arrived. The fact that it was during San Diego Beer Week was just icing on the cake.
Our group consisted of a variety of foodies, travel influencers and two beer writers; we would be staying at the Pearl Hotel and visit AleSmith Brewing, Ballast Point, Mission Brewing and end with dinner at Stone’s Liberty Station location. We were transported around the different breweries by HotShots Brewery Tours. The reason for the invitation was that Travelocity has realized how big craft beer is around the country and that people are traveling specifically to try craft beer; so they created a beer tourism index. Everything we did can be booked via Travelocity. Continue reading