These photos were taken Thursday afternoon at the soft open for the new Melvin Brewing which is opening in the East Village area of San Diego.
Melvin Brewing is a Wyoming-based brewery that is known primarily for their IPAs. I don’t think I was aware of them before I attended the 2017 Great American Beer Festival; but I think it would be difficult to not have noticed them if you were an attendee. The two years that I have attended, Melvin’s booth was an old school bus, which co-founder Jeremy Tofte apparently lived in for a year. Their booth included a DJ during each GABF session, and had WWE Hall of Fame wrestler “Hacksaw” Jim Duggan hanging out at the booth to shake hands, take photos and sign autographs. I seem to recall they had impromptu parades during a couple of the sessions that included their representatives in costume.
They were more than just a show though, as they walked away with the Brewery Group and Brewmaster of the Year award, along with a pair of gold medals for American-Style Strong Pale Ale (Hubert MPA) and Fresh or Wet Hop Ale (Wet Hop Melvin). So when I was invited to attend their VIP soft opening it seemed like a no-brainer as San Diego is significantly closer to me than anywhere in Wyoming. Continue reading