The introduction of the CCB Mixed 12-pack follows the successful launch of Jai Alai IPA 12-packs and the CANarchy Mixed 12-Pack Vol. 1, which features Jai Alai IPA and flagship brands from CANarchy portfolio-mates Oskar Blues Brewery, Perrin Brewing and Squatters Craft Beers. CCB looks to expand its presence in the 12-pack can segment as 12-packs of craft beer continue to grow in U.S. grocery*.
Most craft beer lovers are familiar with Jai Alai IPA, a 7.5% ABV American IPA dry-hopped with Simcoe hops and currently the second-best selling craft six-pack can nationwide*. Guayabera Citra Pale Ale, CCB’s second best-selling brand, brings a lower-alcohol yet hop-forward offering to CCB Mixed 12-pack, clocking in at 5.5% ABV; while Florida Cracker, a crisp Belgian-style White Ale of 5.5% ABV brewed with coriander and orange peel, is a refreshing wheat beer addition. Continue reading