On Saturday October 19, a fundraiser for Villa Chardonnay, a 501(c)(3) non-profit horse rescue operation in Temecula, CA was held at the Costa Mesa Fairgrounds in the form of The Ultimate Beerfest OC. The event was scheduled to have 20+ breweries, food trucks, a beer pong tournament and a Best of Show beer competition voted on by attendees that had VIP tickets. The Ultimate Beerfest OC was one of six scheduled beer festivals put on by the organizers with the others being scheduled for Los Angeles, San Diego, Pasadena, San Francisco and San Jose. The Los Angeles event was originally scheduled as the first but was postponed until 2014 due to logistical issues with the selected venue. When I first learned of the event, the Los Angeles venue was the one I planned on attending. When it was postponed I volunteered to cover the event in Costa Mesa.
The event was scheduled to be held over the course of two sessions; the first beginning at 11:00 AM for VIP entries and noon for general admission and running until 3:00 PM with the second session running from 6:00 – 9:00 PM with VIP getting in an hour early. While the Ultimate Beerfest website specifically stated to “plan on arriving up to one hour early for event check-in” I really did not pay much heed to that suggestion as I have yet to attend a beer festival that had that many people show up; I kind of figured it was wishful thinking. It turned out that this was going to be bigger than I imagined.
As the event was outside, I was able to look in the beer garden as we approached and even though it was about 15 minutes until the VIP admission was to begin it was readily apparent that not all of the breweries had arrived. As I was coming from the opposite direction that the line to get in was forming, I could see that there was a pretty long line forming. I attributed it to the fact that many people were there as general admission and they were arriving an hour early as suggested. After all, VIP admission was $75 and General Admission was $50; it never dawned on me that everyone in line had paid for VIP admission. Continue reading