These photos were taken at the Three Weavers tap takeover that was held Saturday evening at the new Whole Foods Market in Playa Vista. This event featured six brews by Three Weavers Brewing; Seafarer Kolsch, Expatriate IPA, Ripple Saison, Deep Roots ESB, Knotty DIPA and Blood Junkie Imperial Red. There were several cheeses, dried meats and crackers provided along with some pairing suggestions. Three Weavers head brewer, Alexandra Nowell was also on hand to answer questions about the brews for the attendees.
When I was asked if I would cover this event, I did not hesitate in responding in the affirmative. While I may not spend a lot of time in Whole Foods markets, I have attended a few tap takeovers at other Whole Foods locations like El Segundo with their 760 Flight Plan tapas and craft beer bar; as well as Bar 225 at Whole Foods Venice and was aware that the new Playa Vista Whole Foods was going to have a larger area set aside for enjoying craft beer on-site. One thing is for sure; the Playa Vista location provides a lot more space for having a brew and their beer buyer, Raul Moran plans on making good use of it. Continue reading
These photos are from the 2014 Bourbon County Black Friday release which was held at Bar 225 which is inside Whole Foods Venice. This is the second year that Goose Island’s annual event included the Los Angeles area market, which is most likely a direct result of the 2011 purchase of Goose Island by Anheuser-Busch InBev back in 2011. While the Brewers Association immediately downgraded Goose Island from being considered craft due to this change of ownership, I have yet to meet more than a handful of people that have turned their noses at their Bourbon County Brand Stout (BCBS). In my personal opinion, the merger has not changed much except now BCBS is now available locally.
When I was approached to cover the event, I immediately accepted for several reasons. I guess the most obvious was that I can always use the work, followed closely by the fact that I now knew I would be able to score some of the latest release without having to drive around town trying to find someone that still had it in stock. Apparently no one was supposed to sell it before Black Friday but rumor has it some locations were selling [out of] their stock on the day before Thanksgiving. The third reason was that it seems that over the past year or two I have met several people in the craft beer industry that included Whole Foods Venice on their resume. I have come to realize that not all Whole Foods are created equal so I looked forward to seeing what the Venice location had to offer with their Bar 225.
I had forgotten who it was that told me they had worked at Whole Foods Venice and was pleasantly surprised that one of them was Drew Murphy, the manager of Bar 225, whom I had done some work for back in February. Goose Island Brand Ambassador Raul Moran was there assisting in pouring flights consisting of several high octane brews carrying the Goose Island name for those that were there for more than the purchase of whatever Bourbon County brews they could get their hands on. Continue reading