Sunday afternoon, February 23, the LA Beer Bloggers held their 10th LA Beer Bloggers Summit, this time at one of my favorite local microbreweries, Smog City Brewing Company. The LA Beer Bloggers are a group of craft beer aficionados that promote craft beer either professionally or as a hobby. The summits are held every month or so at various breweries, brewpubs and gastropubs in the greater Los Angeles area. These events give the writers and photographers an opportunity to network with others that have the same passion for craft beer and to experience new locations they may not have visited before.
Today’s event included a panel on photography and how it is utilized as a marketing tool to promote businesses that are too new to afford a marketing team. The panel, moderated by John Michael Verive, featured Joshua Liberman from The Tao of Photography; Bernie Wire of Friends of Local Beer, Laurie Porter of Smog City and Tyler Graham from the Stone Brewing Company marketing team. Their discussion included topics such as how they got into photography, the use of social media, favorite tools and methodologies. Of course there was lots of networking and plenty of great beers. Cheers!
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