Some of you may recall that back in July I mentioned that Redondo Beach was getting a new microbrewery, Coastline Brewing Company; well, Redondo Beach is still getting their microbrewery, but the name has been changed to King Harbor Brewing Company.

According to King Harbor Brewing Company co-owner Tom Dunbabin, they recently learned that there is a winery up north in Santa Rosa, Coastline Cellars, and they did not want their beer brand confused with Coastline Cellar’s wine brand. If you recall the issues in the recent past between Magic Hat Brewing and West Sixth Brewing with their logos and earlier in the year between 38 Degrees Ale House and Grill in Alhambra and 38º Carlsbad this makes perfect sense; eliminate any potential problems before they become real problems.

When it came time to come up with a new name, Dunbabin states; “We went back to our source of inspiration – the beach. Not just any beach, but the beaches of the South Bay. This is the area that we love – from our favorite craft beer bars, breweries, and restaurants, our friends, families, to the unique history. We quickly realized that while we loved the Coastline name it lacked a specific tie to this area, something that is very important to this brewery.”

I have to agree; while Coastline was a pretty cool name, King Harbor definitely says “Redondo Beach”, at least to those in the greater Los Angeles area. Nipping the potential problem in the bud was a smart business decision and other than having to modify their logo and changing up their social media to match the new name, this should cause nothing in the way delays as far as progress in their first brewing which is still targeted for the end of the year. I have been photographing the progress of the King Harbor Brewing Company construction which you can observe on my Facebook page.