Dust Bowl Brewing Co. is expanding its year-round portfolio with the introduction of Peace, Love & Haze. The new hazy IPA was first released in draft-only in December with the planned launch of 6-pack/12oz. cans in February. The move to a year-round hazy follows a variety of specialty hazy releases over the past two years.

“The growth in hazy beer has been remarkable,” shares Don Oliver, Brewmaster. “We are proud to offer a hazy IPA that uses a unique mix of hops to provide the juiciness and fruit flavors that hazy fans appreciate.”

Peace, Love & Haze is a tropical delight crafted with Cashmere, Idaho Gem and Mosaic hops resulting in flavors of pineapple, guava and orange. The flavorful hazy offers consumers a smooth 6.3% ABV and 28 IBU.

“Peace, Love & Haze experienced a tremendous response during the initial on-premise draft launch,” remarks Marc Jalbert, Director of Sales and Marketing. “We’re excited to expand our year-round portfolio and answer the growing consumer demand for well-balanced, fresh hazy IPAs.”

Peace, Love & Haze is available throughout California and Nevada, and at all three Dust Bowl Brewing Co. taprooms, with two in Turlock and one in Monterey, California.

To commemorate the new beer, Dust Bowl Brewing Co. is having a Peace, Love & Haze Launch Party on March 28th at the Brewery Taproom Beer Garden, 3000 Fulkerth Road, Turlock, from 5:00 pm to 10:00 pm. The DJ kicks off at 6:00 pm with 70s dance party music, a free “koozie” will be given to the first 100 Peace, Love & Haze 12 oz. can purchases; costumes are encouraged, and the outdoor BBQ will be open. Cheers!