Dust Bowl Brewing Company

Dust Bowl Brewing Unveils ‘Tomorrow’s Clear’ Packaging Refresh

Tomorrow's Clear Tropical IPA

Tomorrow’s Clear Tropical IPA from Dust Bowl Brewing

Turlock, CA – Dust Bowl Brewing Co. is excited to announce a packaging refresh for one of its most sought-after beers, Tomorrow’s Clear Tropical IPA. This vibrant update highlights the Tropical IPA style at the heart of the beer, bringing a fresh look to a fan favorite.

The new design features a brighter orange colorway paired with familiar graphics that embody the beer’s bold, tropical character. The enhanced packaging is designed to stand out on shelves, drawing attention to Tomorrow’s Clear in the competitive Tropical IPA category. Continue reading

Dust Bowl Brewing Introduces Porch Punch Imperial Fruit IPA

Turlock, California – Dust Bowl Brewing Co. introduces Porch Punch, an Imperial Fruit IPA that comes in at a bold 10.4% ABV and 35 IBUs. The latest addition to the company’s year-round portfolio is available in 16oz cans and draft, with plans underway for a 19.2oz addition to the Porch Punch lineup.

“We pride ourselves on our ability to brew huge IPAs that are drinkable as well as flavorful fruit beers,” shares Don Oliver, Brewmaster. “We combined these two beer types to target a style that has exploded in popularity, the Imperial Fruit IPA.”

Craft beer fans can find Porch Punch at their favorite Dust Bowl chain retailer, independent or on-premise retailer. Porch Punch rolled out in 16oz cans, but will soon be available in a 19.2oz option targeted to convenience stores. Continue reading

Dust Bowl Brewing Introduces Mango Strawberry Seltzer

Mango Strawberry Seltzer now available in cans

Turlock, California – Dust Bowl Brewing Co. announces the release of Mango Strawberry Seltzer. The third quarter offering in the popular Thirty Three Hard Seltzer Series, Mango Strawberry offers a bold 8.0% ABV, yet remains smooth and easy-drinking.

“The combination of mango and strawberry was a hit with the brewing team,” shares Brewmaster, Don Oliver. “It makes for a crisp and flavorful seltzer, which is always great for summertime drinking.”

The Thirty Three Hard Seltzer brand was first introduced by Dust Bowl Brewing Co. in 2022. The “Thirty Three” recognizes the company’s brand roots dating back to the Dust Bowl era when prohibition ended in 1933. The Thirty Three lineup offers a new flavor each quarter. Continue reading

Dust Bowl Brewing Co. Releases Peach, Love & Haze Hazy IPA

Peach, Love & Haze now available in cans.

Turlock, California – Dust Bowl Brewing Co. announces the release of Peach, Love & Haze Hazy IPA. The summer refresher is available in 16oz cans and draft. The latest offering is part of Dust Bowl Brewing Co.’s rotating specialty portfolio, which keeps both on- and off-premise accounts stocked with something new for curious craft beer fans.

Peach, Love & Haze is an extension of the year-round brand, Peace, Love & Haze that was introduced in 2019. “Peach is a perfect addition to our fruit-forward and tropical Peace, Love and Haze,” according to Brewmaster, Don Oliver. “This hazy delight introduces a healthy addition of peach in the fermenter creating another layer of fruit to our popular Peace, Love & Haze, which boasts pineapple, guava and orange notes.” Continue reading

Dust Bowl Brewing Releases Lemon Shandy

Lemon Shandy – Now in cans!

Turlock, California…- Dust Bowl Brewing Company expands its specialty release portfolio with the launch of Lemon Shandy. The latest release blends lemonade with a lager base for a refreshing summer option. Lemon Shandy is available in 16oz / 4pks and draft. Just in time for sunny days, Lemon Shandy offers an easy drinking 3.8% ABV.

Don Oliver, Brewmaster for Dust Bowl Brewing Company since its inception in 2009, works hard to push the envelope in creativity, portfolio balance and making beers for all types of craft fans. Lemon Shandy is no exception with its simple yet enticing recipe. “Lemon Shandy is extremely refreshing,” Oliver shares. “Lemonade made with Meyer Lemons blended with an already easy-drinking lager provides a light background sweetness that makes you want another.” Continue reading

Dust Bowl Brewing Introduces Blackberry Lime Hard Seltzer

Thirty Three Hard Seltzer from Dust Bowl Brewing

Turlock, California — Dust Bowl Brewing Company has expanded their Thirty Three Hard Seltzer series with the launch of Blackberry Lime. The company’s second quarter flavor release is available in 19.2oz cans and draft. In keeping with the Thirty Three brand, Blackberry Lime comes in at a bold 8.3% ABV. Hard seltzer fans can expect a light and refreshing flavor profile from real fruit juices. The seltzer showcases a beautiful pink color.

“Blackberries present very well in the seltzer format,” shares long-time Dust Bowl Brewmaster, Don Oliver. “The hint of color adds to the appeal, as well as the refreshing character of the lime.”

Sold throughout the brewery’s extensive California network of retailers, Blackberry Lime hits the shelves this April as consumers begin to yearn for springtime weather. The Thirty Three Hard Seltzer brand was first introduced by Dust Bowl Brewing Co. in 2022. The “Thirty Three” is a nod to the company’s brand roots dating back to the Dust Bowl era when prohibition ended in 1933.

The company plans to release a new flavor each quarter, with Mango Strawberry on deck for Q3 this year. Craft seltzer drinkers can try a wider variety of rotating flavors at Dust Bowl taprooms located in Turlock, Monterey, Elk Grove and coming this summer, Livermore.

Dust Bowl Brewing Co. produced its first beer in May 2009. The company is owned by Brett and Karen Tate and Brett and Camy Honoré, who became the Tate’s business partners in 2010. The company built and moved its production to a 30,000 sq. ft. brewery and taproom, located in Turlock, California, in June 2016. Dust Bowl Brewing Co. beers are available in 5.2 and 15.5 gallon kegs along with selected styles in22 oz. and 12 oz. bottles and 19.2 oz., 16 oz. and 12 oz. cans. Distribution includes California, Arizona, Nevada, Oklahoma, Pennsylvania, Texas and Vermont. Dust Bowl Brewing Co. achieved Regional Brewer status in 2020 with an annual production of over 16,500 barrels and produced over 21,000 in 2021. In 2022, Dust Bowl Brewing Co. was named “Brewery of the Year” by the highly regarded California State Fair Commercial Craft Beer Competition. The craft brewery showcases a wide variety of its beers and seltzers at its taprooms: the Brewery Taproom located in Turlock, California, the Tap Depot in Monterey, California, the Old Town Tap House in Elk Grove, California and soon to be in Livermore, California. More information may be found at dustbowlbrewing.com.

Dust Bowl Brewing Releases Red Pony Lager

red pony lager

Red Pony Lager from Dust Bowl Brewing

Turlock, California – Dust Bowl Brewing Company has announced the release of Red Pony Lager available now in 16 oz. cans and draft. The specialty release is the second this year in the limited series planned for 2023.

“We wanted another beer that had great drinkability that would set itself apart from our other lighter beers,” shares Don Oliver, Brewmaster. “With Red Pony, we get that easy-drinking quality with a light red color, and depth of malt character that is subtle and improves with each sip.”

This crisp, refreshing Red Lager offers an enjoyable 4.5% ABV and low bitterness with only 12 IBU. Red Pony showcases a light amber color with a hint of red. The specialty release joins Dust Bowl Brewing Company’s robust portfolio, which currently offers 13 year-round beers, seven specialty releases, rotating seltzers along with an extensive line-up of draft-only beers that cater to on-premise accounts and the brewery’s own taprooms. Continue reading

Dust Bowl Brewing Introduces Liquid Confessional Double IPA

Turlock, California…Dust Bowl Brewing Co. has introduced Liquid Confessional Double IPA, the first release in this year’s Specialty portfolio. Sold in 16oz. / 4 packs and draft, Liquid Confessional offers a bold 9% ABV and 60 IBUs.

Liquid Confessional – now in cans too!

Known for his use of only the finest ingredients, Brewmaster Don Oliver had this to share, “We spent a lot of time exploring what New Zealand hops can offer and found some really good combinations with American hops that shine in Liquid Confessional.”

DIPA fans will be treated to a faceful of hops including Amarillo, Columbus, Nelson Sauvin and Nectaron. While the company says you don’t need to confess to this beer, the hops will be listening! Consumers can look for a metallic lavender can with the wings of a hop angel taking flight. Continue reading

Dust Bowl Brewing Launches The Gold 1 Blonde Ale

Turlock, California – Dust Bowl Brewing Co. kicks off the new year with the release of The Gold 1 Blonde Ale in six pack / 12oz. cans. The packaged offering comes on the heels of the draft introduction in the fall of 2022.

The Gold 1 Blonde Ale

At 4.5% ABV, the year-round, core beer adds another easy-drinking option to Dust Bowl’s extensive portfolio. Brewmaster, Don Oliver, shares, “This is a crisp beer for everyday drinking. It’s very approachable and great for social settings. The Gold 1 provides a great option for those that seek a lighter style craft beer.”

The Blonde Ale recipe won a gold medal at last year’s California State Fair Commercial Craft Beer Competition, which helped set the stage for an extensive marketing campaign to roll out The Gold 1. Retailers will be supported with a range of merchandising items, including farming and outdoor lifestyle imagery, display materials, coasters, glassware and more. The packaging features a bold, simple approach to catch consumers’ attention. The beer name and colors embark on a California vibe in poppy gold and blue. Continue reading

Dust Bowl Brewing Enters Hard Seltzer Market With Thirty Three Hard Seltzer

thirty-three-hard-seltzer

Now Available from Dust Bowl Brewing

Last week Dust Bowl Brewing Co. announced the launch of Thirty Three Hard Seltzer, a new brand and new product category for the Northern California company. Rolling out in Cherry Lemon Lime flavor, the new product line distinguishes itself with an 8% ABV, a higher alcohol level than most hard seltzers. Thirty Three Hard Seltzer comes in 19.2oz single-serve cans and draft, and is targeted for sales in local retail chains, C-Stores and on-premise accounts.

“We produce a broad spectrum of beers and tend to be known for our higher strength offerings,” comments Don Oliver, Brewmaster. “We chose to play to our strengths and set our seltzer apart from the mainstream with a higher ABV and focus on the single-serve and draft packages. The Cherry Lemon Lime recipe was popular with our brewing team and very well received in our taprooms.”

The “Thirty Three” branding refers to 1933, the year prohibition ended. The eye-catching but simple label features the tagline, “Celebrating Repeal Day Every Day” as an added layer of brand messaging for the seltzer. The Cherry Lemon Lime flavor comes from a hand-crafted blend of cherry and Meyer lemon juice concentrates coupled with natural flavors. The result is a light, refreshing hard seltzer with just a hint of pink color in the beverage. Continue reading

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