“Blackberries present very well in the seltzer format,” shares long-time Dust Bowl Brewmaster, Don Oliver. “The hint of color adds to the appeal, as well as the refreshing character of the lime.”
Sold throughout the brewery’s extensive California network of retailers, Blackberry Lime hits the shelves this April as consumers begin to yearn for springtime weather. The Thirty Three Hard Seltzer brand was first introduced by Dust Bowl Brewing Co. in 2022. The “Thirty Three” is a nod to the company’s brand roots dating back to the Dust Bowl era when prohibition ended in 1933.
The company plans to release a new flavor each quarter, with Mango Strawberry on deck for Q3 this year. Craft seltzer drinkers can try a wider variety of rotating flavors at Dust Bowl taprooms located in Turlock, Monterey, Elk Grove and coming this summer, Livermore.
Dust Bowl Brewing Co. produced its first beer in May 2009. The company is owned by Brett and Karen Tate and Brett and Camy Honoré, who became the Tate’s business partners in 2010. The company built and moved its production to a 30,000 sq. ft. brewery and taproom, located in Turlock, California, in June 2016. Dust Bowl Brewing Co. beers are available in 5.2 and 15.5 gallon kegs along with selected styles in22 oz. and 12 oz. bottles and 19.2 oz., 16 oz. and 12 oz. cans. Distribution includes California, Arizona, Nevada, Oklahoma, Pennsylvania, Texas and Vermont. Dust Bowl Brewing Co. achieved Regional Brewer status in 2020 with an annual production of over 16,500 barrels and produced over 21,000 in 2021. In 2022, Dust Bowl Brewing Co. was named “Brewery of the Year” by the highly regarded California State Fair Commercial Craft Beer Competition. The craft brewery showcases a wide variety of its beers and seltzers at its taprooms: the Brewery Taproom located in Turlock, California, the Tap Depot in Monterey, California, the Old Town Tap House in Elk Grove, California and soon to be in Livermore, California. More information may be found at dustbowlbrewing.com.
“We wanted another beer that had great drinkability that would set itself apart from our other lighter beers,” shares Don Oliver, Brewmaster. “With Red Pony, we get that easy-drinking quality with a light red color, and depth of malt character that is subtle and improves with each sip.”
This crisp, refreshing Red Lager offers an enjoyable 4.5% ABV and low bitterness with only 12 IBU. Red Pony showcases a light amber color with a hint of red. The specialty release joins Dust Bowl Brewing Company’s robust portfolio, which currently offers 13 year-round beers, seven specialty releases, rotating seltzers along with an extensive line-up of draft-only beers that cater to on-premise accounts and the brewery’s own taprooms. Continue reading
Turlock, California…Dust Bowl Brewing Co. has introduced Liquid Confessional Double IPA, the first release in this year’s Specialty portfolio. Sold in 16oz. / 4 packs and draft, Liquid Confessional offers a bold 9% ABV and 60 IBUs.
Known for his use of only the finest ingredients, Brewmaster Don Oliver had this to share, “We spent a lot of time exploring what New Zealand hops can offer and found some really good combinations with American hops that shine in Liquid Confessional.”
DIPA fans will be treated to a faceful of hops including Amarillo, Columbus, Nelson Sauvin and Nectaron. While the company says you don’t need to confess to this beer, the hops will be listening! Consumers can look for a metallic lavender can with the wings of a hop angel taking flight. Continue reading
Turlock, California – Dust Bowl Brewing Co. kicks off the new year with the release of The Gold 1 Blonde Ale in six pack / 12oz. cans. The packaged offering comes on the heels of the draft introduction in the fall of 2022.At 4.5% ABV, the year-round, core beer adds another easy-drinking option to Dust Bowl’s extensive portfolio. Brewmaster, Don Oliver, shares, “This is a crisp beer for everyday drinking. It’s very approachable and great for social settings. The Gold 1 provides a great option for those that seek a lighter style craft beer.”
The Blonde Ale recipe won a gold medal at last year’s California State Fair Commercial Craft Beer Competition, which helped set the stage for an extensive marketing campaign to roll out The Gold 1. Retailers will be supported with a range of merchandising items, including farming and outdoor lifestyle imagery, display materials, coasters, glassware and more. The packaging features a bold, simple approach to catch consumers’ attention. The beer name and colors embark on a California vibe in poppy gold and blue. Continue reading
“We produce a broad spectrum of beers and tend to be known for our higher strength offerings,” comments Don Oliver, Brewmaster. “We chose to play to our strengths and set our seltzer apart from the mainstream with a higher ABV and focus on the single-serve and draft packages. The Cherry Lemon Lime recipe was popular with our brewing team and very well received in our taprooms.”
The “Thirty Three” branding refers to 1933, the year prohibition ended. The eye-catching but simple label features the tagline, “Celebrating Repeal Day Every Day” as an added layer of brand messaging for the seltzer. The Cherry Lemon Lime flavor comes from a hand-crafted blend of cherry and Meyer lemon juice concentrates coupled with natural flavors. The result is a light, refreshing hard seltzer with just a hint of pink color in the beverage. Continue reading
“The lime variation has always been a great seller in our taprooms on draft, so it just seemed like a natural decision to put it in cans and add it to the popular Taco Truck line-up,” shares Don Oliver, Brewmaster. “The addition of lime and sea salt creates a flavor profile that resonates with Mexican lager fans. The initial response has been impressive and we’ve already ordered another truckload of cans after just a few weeks in the market.” Continue reading
Known for his expertise in brewing high-alcohol beers, Brewmaster Don Oliver shares some thoughts on his latest Mega intro, “When we first released Supine Mega IPA in 2020, I had already started on the recipe for Prone. Although not originally planned for release this year, there was a lot of excitement around the Mega IPA Series, so we chose to add Prone to the lineup. The triple dry-hopped Mega IPA should satisfy the fans of big beers with huge hop character.”
Prone is expected to hit retailer shelves in April primarily in California and parts of Nevada. The bright orange and green label mimics the popular Supine label, but Prone naturally showcases tigers in the prone position. Continue reading
Dust Bowl Brewing Co. continues to build momentum with the release of Kash Crop Raspberry Fruited Blonde Ale. The latest addition to the Northern California craft brewery’s year-round portfolio, Kash Crop Raspberry arrives just in time for the warmer summertime weather.
“Fruited blonde ales work well with our hot Central Valley climate,” reflects Don Oliver, Brewmaster, Dust Bowl Brewing Co. “It’s an easy-drinking beer with great fruit character and a little tartness that adds to the refreshing character.”
At 4.5% ABV and 10 IBU, Kash Crop Raspberry is an approachable, sessionable beer appealing to a wide range of beer lovers. Rolling out this month, Kash Crop Raspberry is available in 12oz. / 6 pack cans as well as 5.2 gal and 15.5 gal kegs. Consumers may recognize the label as it’s similar to Dust Bowl’s earlier release of Kash Crop Orange Mango Blonde Ale. Kash Crop Raspberry will be primarily distributed in California through Dust Bowl’s wholesaler network. Continue reading
“Blonde ales and lighter lagers have been gaining in popularity and they are always good performers at our taprooms,” shares longtime Brewmaster, Don Oliver. “Our range of beers had a good amount of lagers and IPAs, so the golden ale was a good compliment and brings more balance to our portfolio. It’s a clean, easy-drinking beer with a light fruitiness and low bitterness.”
California Golden Ale was first released in draft only in December 2020. While consumer exposure was minimal due to the Pandemic on-premise restrictions, those consumers who picked up growlers or crowlers to go from Dust Bowl’s taprooms responded positively to the new release. California Golden Ale will reach the promising off-premise sector in late January. Available in 12oz. 6 pack cans, and 5.2 gallon and 15.5 gallon kegs, California Golden Ale is an ideal gateway beer at 4.5% ABV and 10 IBUs. It is sold through Dust Bowl’s network of wholesalers servicing California and Nevada, and at Dust Bowl Brewing Co. taprooms located in Turlock and Monterey, California. Continue reading
“This is a crisp refresher that comes in perfect time for the warmer weather,” comments Don Oliver, Brewmaster. “Beer fans can expect a light bodied beer with huge fruit aroma and an orange/mango finish that is slightly sweet.”
Kash Crop is easy-drinking at 4.5% ABV, with low bitterness at only 10 IBUs. The new beer is available in 12oz./6 pack cans, and 5.2 gallon and 15.5 gallon kegs. It is sold through Dust Bowl’s growing network of wholesalers servicing California and Nevada, and at Dust Bowl Brewing Co. taprooms located in Turlock and Monterey, California. Continue reading
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