“Blackberries present very well in the seltzer format,” shares long-time Dust Bowl Brewmaster, Don Oliver. “The hint of color adds to the appeal, as well as the refreshing character of the lime.”
Sold throughout the brewery’s extensive California network of retailers, Blackberry Lime hits the shelves this April as consumers begin to yearn for springtime weather. The Thirty Three Hard Seltzer brand was first introduced by Dust Bowl Brewing Co. in 2022. The “Thirty Three” is a nod to the company’s brand roots dating back to the Dust Bowl era when prohibition ended in 1933.
The company plans to release a new flavor each quarter, with Mango Strawberry on deck for Q3 this year. Craft seltzer drinkers can try a wider variety of rotating flavors at Dust Bowl taprooms located in Turlock, Monterey, Elk Grove and coming this summer, Livermore.
Dust Bowl Brewing Co. produced its first beer in May 2009. The company is owned by Brett and Karen Tate and Brett and Camy Honoré, who became the Tate’s business partners in 2010. The company built and moved its production to a 30,000 sq. ft. brewery and taproom, located in Turlock, California, in June 2016. Dust Bowl Brewing Co. beers are available in 5.2 and 15.5 gallon kegs along with selected styles in22 oz. and 12 oz. bottles and 19.2 oz., 16 oz. and 12 oz. cans. Distribution includes California, Arizona, Nevada, Oklahoma, Pennsylvania, Texas and Vermont. Dust Bowl Brewing Co. achieved Regional Brewer status in 2020 with an annual production of over 16,500 barrels and produced over 21,000 in 2021. In 2022, Dust Bowl Brewing Co. was named “Brewery of the Year” by the highly regarded California State Fair Commercial Craft Beer Competition. The craft brewery showcases a wide variety of its beers and seltzers at its taprooms: the Brewery Taproom located in Turlock, California, the Tap Depot in Monterey, California, the Old Town Tap House in Elk Grove, California and soon to be in Livermore, California. More information may be found at dustbowlbrewing.com.
“We produce a broad spectrum of beers and tend to be known for our higher strength offerings,” comments Don Oliver, Brewmaster. “We chose to play to our strengths and set our seltzer apart from the mainstream with a higher ABV and focus on the single-serve and draft packages. The Cherry Lemon Lime recipe was popular with our brewing team and very well received in our taprooms.”
The “Thirty Three” branding refers to 1933, the year prohibition ended. The eye-catching but simple label features the tagline, “Celebrating Repeal Day Every Day” as an added layer of brand messaging for the seltzer. The Cherry Lemon Lime flavor comes from a hand-crafted blend of cherry and Meyer lemon juice concentrates coupled with natural flavors. The result is a light, refreshing hard seltzer with just a hint of pink color in the beverage. Continue reading