When it comes to writing, I have a process. Whether my article is going to be primarily photos, or like this one, primarily text, I will start writing the article in my head before I sit down at my laptop. I don’t write the entire thing in my head, but I know what I want to be sure to touch on. If I visited a new brewery, or attended some craft beer event, it is pretty easy because I will always take photos that will remind me of what I wanted to mention so I don’t forget. Articles like this one are typically things I think about when walking Buddy. However, before I ever sit down to write any type of article I have to come up with the title. I guess this comes from my days of writing press releases; but the title keeps me focused on what the article will contain. Sometimes coming up with the title is the hardest part.
The original subject matter for this article came to me two years ago. In fact, it was May 22, 2018 that I first spoke with Gary Magnone of HoppedLA and pitched him my idea. My specific pitch was the article would discuss the expectations of 2018 compared to 2012 when it came to craft breweries. Of course, this would be as far as our local Los Angeles craft beer scene was concerned. I gave him first right of refusal, so while I write this, I am not sure if it will be published on HoppedLA or on CraftBeerGuy. Continue reading