Happiness is having the UPS guy at the front door with another package from Dust Bowl Brewing Company; yesterday the package included Dust Bowl’s first introduction of Taco Truck Lager in 12 oz. cans. Taco Truck Lager was first introduced in 2016 in 12 oz. bottles/six-packs and draft. Targeting the easy-drinking, “backyard beer” fan, Taco Truck Lager quickly pulled into the top-selling spot for the Northern California craft brewery. As someone that is not particularly a fan of lagers, this one was quite tasty; I could easily drink more than one, and that is saying something when it comes to lagers.

Available year-round, the Mexican-style beer has resonated with loyal lager fans as well as beer drinkers who are new to craft. It’s approachable and sessionable at 4.7% ABV. The brewery’s data provides every indication that the cans will be well received. Wholesalers and consumers alike want more cans and the summer launch falls in line with outdoor activities – the number one draw for can consumption.

“Taco Truck Lager is a great all-occasion beer,” shares Don Oliver, Brewmaster. “With the summer upon us, it made sense to offer Taco Truck Lager in cans. Whether you’re heading to the beach, mountains or simply poolside in your own backyard, cans provide the ultimate in convenience for the beer fan. Active, outdoor lifestyles demand it.” Continue reading →