November 29 was Small Business Saturday and I suppose if you did not know that, you should not feel like the Lone Ranger. First established in 2010, Small Business Saturday takes place the first Saturday following Thanksgiving and is meant to coincide with Black Friday and Cyber Monday but with the idea that we should “Buy Local” and is targeted towards brick and mortar, mom and pop shops. To be honest, I am not sure that this is being promoted very well. The only advertising I noticed were specials that seemed to require owning and using an American Express card (probably because American Express is such a mom and pop operation); and the City of Torrance declared November 29 through December 6 as Small Business Week. I am not sure that anyone that did not attend last week’s city council meeting would know this though.
Since I like to do my Christmas shopping on Christmas Eve, Small Business Saturday would take a different twist for me. I decided I would spend Saturday visiting small businesses that specialized in craft beer, with an emphasis on Torrance businesses since our mayor did request residents to support Torrance business.
We started off by going to Torrance’s first production brewery, Strand Brewing Company. Strand Brewing opened five years ago and is always a crowd favorite due to a combination of great beer and a very personable Rich Marcello, co-owner and the main sales guy. His enthusiasm for their product is contagious and that has a lot to do with their success. The tasting room is on the small side and can fill up quickly, but everyone just seems to start talking to whomever is close and by the time you leave you have a new friend. Continue reading