“In sociology, moral panic is the process of arousing social concern over an issue, legitimate or not,” Thibodeau says. “On one hand we may be referring to Mods & Rockers, Satanism or Dungeons & Dragons, or the Haze craze — no matter what comes of the Brut IPA style, we certainly are enjoying drinking it right now.”
Over its 23 years in business Thibodeau and crew have witnessed its evolution and ultimate subcategorization. “We’re excited about this emerging Brut category because these beers are everything we love about IPA without any lingering bitterness, which makes them super approachable.” Continue reading
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