These photos were taken Thursday evening at an Einstok beer tasting held at Stout Burgers & Beer in Santa Monica. The event was held to introduce local beer media to the Einstok leadership and to let those that have yet to experience Einstok’s numerous offerings an opportunity to rectify that. In attendance were Einstok co-founders David Altshuler and Jack Sichterman as well as Einstok Street Viking and California Brand Manager Jeramy Duncan. The tasting menu consisted of Einstok’s White Ale on draft and bottled, Arctic Berry Ale, Arctic Pale Ale, Toasted Porter on draft and bottled, Einstok Doppelbock and their most recent, very limited release Snorri’s Awakening Coffee Pale Ale. Stout Burgers kept our food to alcohol intake balanced by providing a couple versions of their delicious gourmet burgers.
If you are unfamiliar with Einstok, do not feel too bad. Einstok was founded in 2010 by Bernard La Borie, David Altshuler and Jack Sichterman after visiting Akureyri, Iceland while on a search for the purest water in the world. Having located their water source, 60 miles south of the Arctic Circle, Einstok brews using what they describe as the purest water on earth. By the end of 2011 Einstok was available for purchase in Iceland and the United Kingdom. In the beginning of 2012 Einstok was introduced to California with their three core brews, White Ale, Toasted Porter and Pale Ale. I have to admit, it took a while before Einstok became a familiar brand to me and I suspect I am not the only one. In my opinion, it was the efforts of their Street Viking and California Brand Manager Jeramy Duncan that made the Einstok name known in this part of California. Continue reading