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New Brew Thursday

Pliny Fights Cancer raffle held at Beachwood BBQ & Brewing

As I announced last month, Beachwood BBQ & Brewing was holding their 3rd Annual Pliny Fights Cancer fundraiser by selling chances for an opportunity to win a pint of Pliny the Younger, the seasonal triple IPA released by Russian River Brewing every February. Raffle tickets for the chance at one of the 130 pints were drawn Monday afternoon. Beachwood raised $7,000 in 2012 and $9,000 in 2013 with a goal of $10,000 for 2014. Thanks to all of Beachwood’s loyal customers they shattered this goal by raising a little over $14,000 with 100% of the proceeds benefiting the Melanoma Research Foundation.

On Monday morning staff from both the Long Beach and Seal Beach Beachwood BBQ locations along with friends of Tony Carbone, the inspiration behind this fundraiser, select regular patrons and various media types like Craft Beer Guy, Beer Paper LA and New Brew Thursday who streamed the event live, gathered at the Long Beach location for the drawing. For those that were unable to watch the New Brew Thursday podcast, do not fear; the winning raffle ticket numbers have been posted on the Beachwood BBQ website. Winners will also be contacted via telephone and/or email so you might want to check your email today and be sure to answer your phone, even if you do not recognize the calling number. Winners must collect their pint of Pliny between Tuesday February 25 and Thursday March 6. You must bring your raffle ticket with you and redeem it at the location designated. Unfortunately, where you bought the ticket may not be where you will have to go to redeem it.

Congratulations to Gabe, Julian, Brandon, Lena and all the staff from both Beachwood locations for putting on a very successful charity drive and to Russian River for providing a beer that seems to bring out the best in beer people. Cheers! Continue reading

Beachwood Brewing’s 3rd Annual “Pliny Fights Cancer” Raffle Coming Soon

In the craft beer world there are few annual releases that are awaited with such anticipation as Russian River Brewing’s annual release of Pliny the Younger. Initially brewed in 2004, Pliny the Younger is released on the first Friday of every February. This true triple IPA is made in very limited quantities so is limited to draught pours at the Russian River pub for a mere two weeks at which point a few kegs are sent out to select Russian River accounts. One of these special accounts is Beachwood BBQ & Brewing who will have it at both their Long Beach and Seal Beach locations in February.

As you might imagine, it is not uncommon to see long lines outside of these locations when Pliny comes to town. I went to a Pliny release party last year that had 400 people lined up outside; the event started at 11:00 AM and the first guy in line had been there since 7:30 AM! The folks at Beachwood, being the nice guys they are, decided that instead of dealing with long lines of beer aficionados clamoring to get their yearly Pliny fix they would make this a fundraiser by selling raffle tickets for the chance at one of the 130 pints they will have available between the two locations with 100% of the proceeds benefiting the Melanoma Research Foundation. This is the third year they have done this; raising $7,000 in 2012, $9,000 in 2013 with a goal of $10,000 for 2014.

The tickets, a mere $5.00 each, went on sale January 14 and will continue through February 22. Be advised, the raffle tickets are a cash only deal, so when you visit Beachwood for some of their great beers and/or food, be sure to bring some cash for the tickets. They won’t add it to your bill. On February 24th, 2014, 130 raffle tickets will be drawn at random. The drawing will be streamed live on the New Brew Thursday webcast; winners will also be notified via email or phone. Winners will be able to redeem their Pliny the Younger pint between February 25 and March 6, 2014; Because of the limited quantities, winners will be directed to either Long Beach or Seal Beach to get their Pliny. Continue reading

New Brew Thursday comes to the South Bay

Saturday afternoon had a few events going on, plus there were last minute preparations for the 2nd Annual Alpine Kraft Bierfest to help out with, primarily making sure everyone knew about Sunday’s event; so I decided to go out and deliver the last of my fliers beginning with Strand Brewing Company. While there I took the opportunity to try out their new Expression Session Pale Ale which made the trip worthwhile on its own. While I was there I was talking to co-owner Rich Marcello and he mentioned that he was heading over to Total Wine & More in Redondo Beach to meet the guys from New Brew Thursday to participate in a podcast to promote the Strand Brewing Company 4th Anniversary party which is coming up on December 7. Since Total Wine is essentially across the street from me and I had to stop by the house to pick up my girlfriend anyway, I decided to head over to Total Wine to watch the podcast being made.

New Brew Thursday is a website run by four beer fans; Stephen Johnson, John Holzer, Matt Becker and Dr. Bill Sysak. In addition to the website, they [obviously] also produce a podcast where they review various craft beers and do some food and beer pairings. They did two podcasts on Saturday, the first being with a couple of Total Wine employees who discussed a new release from Innis & Gunn. When they finished that, Rich was interviewed while they enjoyed several of Strand’s brews; discussing the history of Strand Brewing Company, the boon of the South Bay craft beer scene and of course, the upcoming 4th Anniversary Party that Strand is having December 7, 2013 from 12:00-8:00 PM.

Strand Brewing Company is located at 23520 Telo Avenue, Unit #1 in Torrance; Total Wine is located at 1505 Hawthorne Boulevard in Redondo Beach. Cheers! Continue reading

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