On Friday evening I conducted my first real test by sending out a notice via the app that I would be heading to Strand Brewing Company in Torrance and that the first person that presented me with the notice on their mobile device would get a free beer, courtesy of The Craft Beer Guy. Admittedly, it was a slightly risky test as I was not at Strand when I put out the notice so I really had no clue how busy they were or how many of their customers would have the app installed. We were there about 30-45 minutes when Barbara, our winner came strolling in to claim her free beer. It was a successful test for a couple of reasons; first off, I was able to confirm that people have not only downloaded the application but they do respond to it, which is even more important. The second thing that made this test a success is the fact that this was Barbara’s first visit to Strand Brewing Company. As Barbara is an unapologetic hop head she was pleasantly surprised to discover the hoppiness she enjoys so much is pretty prevalent in many of Strand’s brews. Her first Strand Brewing beer was their Expression Session, an experimental sessionable pale ale with a huge hop presence.Continue reading
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