Sonoma Pride was originally conceived by Natalie and Vinnie Cilurzo of Russian River Brewing in July 2015 to celebrate living and working in Sonoma County. Since then they have released two beers annually under the Sonoma Pride brand. After the wildfires of early October, Russian River began brewing Sonoma Pride, a blonde ale, with all the proceeds from that beer going to help victims of the wildfires. To ensure the monies they raised went to the people that need it, they teamed with the King Ridge Foundation to begin a fundraiser for the victims of the Sonoma County wildfires. In a show of unity, more than 60 craft breweries and craft beer related businesses joined in to donate a brew that proceeds would be donated from; to date they have raised over $400,000.