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soft open

Smog City Brewing – SteelCraft Soft Open Begins

The long anticipated opening of Smog City Brewing Company’s SteelCraft location has arrived. These photos were taken late Wednesday afternoon at the “friends and family” soft open that was held primarily for the friends and family of the people that assembled the SteelCraft enclave. After talking to a few attendees, it seemed like the news spread around the Bixby Knolls neighborhood quickly as the SteelCraft park began filling up with locals that expressed that they were happy to save the Uber expense of traveling to Torrance as the SteelCraft location was walking distance from their homes.

For those unfamiliar with the SteelCraft concept, essentially, a vacant 14,500 square-foot lot of the corner of Long Beach Boulevard and Bixby Road has been set up with about a dozen shipping containers that will house businesses selling various foods; such as hamburgers, ramen, and shaved ice, there is also a coffee shop, and of course, Smog City’s beer. Continue reading

Cosmic Brewery Enters Soft Open Phase

The long awaited opening of Torrance’s newest production brewery, Cosmic Brewery, home of Cosmic Ales, is now a reality as they opened their tasting room to the public this past weekend. I only had a short window of opportunity to visit on Saturday evening but for making a last minute announcement on Friday that they would be open Saturday, the place was packed.

As you can see by my photos, as I watched the build-out of the brewery I never got any photos of the future tasting room. Owner Christopher Briles always kept that close to the vest and he did not want anyone to see it until it was ready. When it was revealed Saturday one had to admit, the cosmic theme is pretty cool.

The tap system is different than any tasting room I have visited in that you pour your own beer and are charged according to how much you pour. If you recall my article about zpizza a couple months ago, it is the same concept. You purchase a card that you insert on the tap, and you pour your beer. I did not play with it Saturday, but I will probably check it out this weekend. Continue reading

Rob Rubens Distilling & Brewing Opens This Weekend

Back in September I informed you that Rob Rubens Distilling & Brewing would be opening in El Segundo; in fact, I predicted mid-2016 as when the doors would actually open. It turns out I was correct, as just in time for LA Beer Week, Rob Rubens will open their doors to the general public this Friday, June 17 with their soft open beginning at 4:30 PM and they will continue to be open seven days a week from that point on.

These photos include a few visits that I made over the past nine months while documenting their progress as well as their Friends & Family party that they had at the production brewery’s tasting room on Wednesday evening.

Since distilling spirits takes a little more time and money than brewing beer, Rob Rubens Distilling & Brewing is starting off with providing craft beer with the spirits becoming available in the coming months. Last night we were able to sample a few of Ruben’s flagship beers, such as their Gunpowder Cream Ale, Hitman Ale Altbier, a yet to be named pale ale and a stout. The brews were all solid and I learned something about cream ales; it is not about vanilla flavors at all. Cream ale is essentially ale brewed with ale or lager yeast at lower temperatures, and then cold aged. It reminded me of a hoppy lager with a pilsner finish; it makes for a very tasty session brew. Continue reading

For your eyes only: HopSaint Soft Open Going on Now

Okay, I am going to make this short and sweet; the HopSaint Brewing Company brewpub in Torrance has unofficially begun their soft open. I say “unofficially” because they are not really advertising it quite yet; consider it a soft, soft open.

The photos were taken over 14 months, but primarily from their initial opening for investors and family and then again Saturday night. They are open seven (7) days a week, but right now food service will not begin until 4:00 or 5:00 PM and some items may be limited. Tonight was the first time I had an opportunity to look at the food menu and there are a few items that I cannot wait to try.

Currently, Brian Brewer has three of his brews on tap; Cacophony IPA, $1.00 from every pint sold goes to Ales for ALS, Eleven-Eight which is like an ESB and Bubble Butt Blonde which is as tasty as it sounds. They have a very extensive tap list so there are no worries about not finding something you will like. Continue reading

Strand Brewing Company Soft Open at Dominguez Location

Fans of Torrance’s first production brewery, Strand Brewing Company, will be happy to learn that Strand has now officially moved to their new location at 2201 Dominguez Street in Torrance and they held a soft open over this past weekend.

On Friday evening I happened to notice on Strand’s co-founder and head brewer, Joel Elliott, Facebook page a hint that Strand might be opening on Saturday afternoon. I sent a text to Rich Marcello, Strand’s other co-founder, around 10:00 PM asking if I was interpreting the hint correctly and was told that they hoped to open Saturday, but I should check back the following morning.

The next morning, around 11:00 AM I contacted Rich again and asked if they were going to open and if so, should I announce it to my followers via social media. I was told, “Yes and no” meaning they would be open but I should hold off saying anything just yet. When I arrived I was told I could go ahead and announce the soft open to my Facebook followers; it did not take long for the room to begin filling up. Continue reading

Phantom Carriage readies for Grand Opening

The long awaited opening of the South Bay’s latest contribution to the craft beer scene, Phantom Carriage, is one step closer to becoming a reality. On Sunday afternoon various members of the craft beer industry gathered for a soft-open at the self-described Brewery, Blendery, Tasting Room and Cafe located in Carson. To say that Phantom Carriage is different than your typical tasting room would be an understatement. To say that Phantom Carriage is different than your typical brewpub would be just as much of an understatement, except owners Martin Svab and Simon Ford definitely do not consider Phantom Carriage to be a brewpub. It is a brewery that happens to offer food as well as wine and cocktails. I do not think you will be going to Phantom Carriage for a burger and a beer as their food menu is almost as refined as their beer offerings.

Yesterday we were able to try five of Phantom’s brews including their Oude Muis, the beer that pretty much launched the idea for commercially brewing for them, along with the Broadacres Berliner Weisse, Domingues Wild Porter, Lugosi Strong Dark Sour and Bergman Sour Blonde. As you might notice, the emphasis is on barrel aging and sours/wild ales.

The kitchen offered a Harvest Salad of arugula, baby spinach and apples as well as heartier plates including a Farmhouse Plate consisting of meats, cheeses, pate and other relishes. They also offered a Bratwurst Plate, Pulled Pork Panini, Brisket Sandwich and a Smoked Turkey Sandwich. The brisket was killer. Steve, who runs the kitchen, has a commercial smoker at home and he knows how to use it. Continue reading

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