These photos were taken Wednesday evening as a couple dozen craft beer fans gathered at Rock & Brews in El Segundo, to watch and participate as Firestone Walker’s first employee and current Director of the Firestone Walker Barrelworks (aka Barrelmeister), Jeffers Richardson dropped massive amounts of acid knowledge on us.
I arrived early and immediately noticed that each setting at the tables had nine little cups; eight with what I thought was water and one with a jelly bean. I also noticed five plastic bottles labeled as either Lactic or Acetic Acid, with varying descriptions of their contents. In my head I thought this was going to be way out of my league and I would probably just take photos rather than participate. I could not have been more wrong; this was a very educational event. Continue reading
On Saturday afternoon, a small contingency of local craft beer writers, photographers and a brewer met at Brouwerij West in San Pedro for a personal tour given by Brouwerij West President and Chief Financial Officer, Dave Holop and Founder and Brewmaster, Brian Mercer, as well as their head brewer, Jeremy Czuleger.
As this was the first visit to Brouwerij West for several of the attendees, the tour included a brief history of Brouwerij West and how each of the principles became involved in craft beer as well as some history behind the warehouse that was built during World War II but did not get a whole lot of use because the war ended shortly after construction of the building was completed. Continue reading
Monday evening, Strand Brewing Company hosted members of the LA Beer Bloggers and other local media outlets with an intimate evening of craft beer, snacks and networking. Strand Brewing Company co-founder/co-owner Rich Marcello took time to speak with attendees individually; then took everyone on a tour of their [relatively] new 36,000 square foot facility on Dominguez Street. Marcello also showed off their shiny, new canning line which will be put into use shortly. He also made sure to let us all know that Strand Brewing will be celebrating their 7th Anniversary on the weekend of November 11 through the 13th.
In addition to the tour and plentiful beer, Marcello personally made up several snack trays that one would have thought were professionally done. Attendees also had a chance to chat with the reigning, and six times Tetris World Champion, Jonas Neubauer who also happens to run the tasting room. For those into Tetris, the World Championships have been going on for seven years, with Neubauer taking first place every year, except a couple years ago when he ranked second. We are all pretty proud of him.
Strand Brewing Company is located at 2201 Dominguez Street in Torrance. Their 7th Anniversary celebration will feature special beers, casks, music and general fun for the entire family. Visit the Strand Brewing website or their Facebook page for more information. Cheers! Continue reading
On Sunday afternoon the L.A. Beer Bloggers held their LA Beer Bloggers Summit No. 11 with tours of two of L.A.’s newest production craft breweries; Pac City Brewery in Pacoima and MacLeod Ale Brewing Company in Van Nuys.
Pac City Brewery had their ribbon cutting was held at the end of April and since then they have been brewing up a storm, including the first beer ever named after me; Lloyd’s Hazel Nuts. While the beer was only a few days old it was pretty tasty, especially if you enjoy hazelnuts. I look forward to trying it again in a couple of weeks.
Because of the type of license Pac City Brewery has they cannot sell their brews at their tasting room, but they can give it away if having a function that is a fundraiser for a 501(C)(3) organization. So, while they work on getting the word out that Pacoima now has a craft brewery they have been displaying their beers by holding fundraisers such as their Beer Nights with Pac City which is being held Saturday, June 21 from 6:30-9:00. The $40 entry fee gets you full pint pours of whichever beer you desire, good music and Pac City tri-tip chili. A major portion of the monies raised will go to the LAPD Baker to Vegas running team. I sponsored Riverside Sheriffs a few years ago and went to photograph it; these guys are madmen. If you are interested, you can purchase tickets through Eventbrite. Pac City Brewery is located at 12780 Pierce Street in Pacoima. Continue reading
Sunday afternoon, February 23, the LA Beer Bloggers held their 10th LA Beer Bloggers Summit, this time at one of my favorite local microbreweries, Smog City Brewing Company. The LA Beer Bloggers are a group of craft beer aficionados that promote craft beer either professionally or as a hobby. The summits are held every month or so at various breweries, brewpubs and gastropubs in the greater Los Angeles area. These events give the writers and photographers an opportunity to network with others that have the same passion for craft beer and to experience new locations they may not have visited before.
Today’s event included a panel on photography and how it is utilized as a marketing tool to promote businesses that are too new to afford a marketing team. The panel, moderated by John Michael Verive, featured Joshua Liberman from The Tao of Photography; Bernie Wire of Friends of Local Beer, Laurie Porter of Smog City and Tyler Graham from the Stone Brewing Company marketing team. Their discussion included topics such as how they got into photography, the use of social media, favorite tools and methodologies. Of course there was lots of networking and plenty of great beers. Cheers! Continue reading
Sunday afternoon I headed out to Alhambra to attend the 9th LA Beer Bloggers Summit which was held at 38 Degrees Ale House & Grill. In addition to the networking opportunities with other beer bloggers and other various media formats we were treated to talks by 38 Degrees co-owner Clay Harding, Danny and Franny Fullpint and the Ohana Brewing Company crew. Clay Harding talked about his history and how 38 Degrees Ale House & Grill came about and spoke a little on their upcoming events. Danny Fullpint and Franny Fullpint gave us a brief rundown on how they got The Full Pint to its current position in the craft beer world. Ohana Brewing Company owner Andrew Luthi introduced us to his brewing team consisting of Eric McLaughlin, Erick “Riggs” Villar and Robert Sanchez. Ohana Brewing also provided samples of three of their craft beers; Pacific Ale, Saison Noir and Wee Smokey. As Ohana Brewing was just recently granted a Conditional Use Permit to open a tasting room and growler fill station literally right next door to 38 Degrees, we were given the opportunity to visit the storefront location. All in all it was another fun afternoon of networking and enjoying good craft beers.
LA Beer Bloggers is an informal network of bloggers from Los Angeles and Orange Counties that dedicate their time towards the promotion and growth of the local craft beer scene. With all the new craft breweries popping up brewers and brewery owners rely on word of mouth to become known to the beer drinking public; beer writers help make this possible on a larger scale.
38 Degrees Ale House & Grill is located at 100 W. Main Street in Alhambra, CA. They have a very nice tap list and very good food. When Ohana Brewing gets their tasting room open you will want to be sure to kill two birds with one stone and visit both locations. Cheers! Continue reading
Back in June I became familiar with the LA Beer Bloggers, a group of altruistic craft beer bloggers living or working in or around the City of Los Angeles; working together to foster craft beer culture. As King Harbor Brewing Company’s Head Brewer Philip McDaniel put it, these are the people that keep the local craft beer breweries in business and help make them successful. After all, there is only so much one can hope to accomplish with paid advertising, especially for start-ups that do not really have a large advertising budget. Nothing beats word of mouth when it comes to referrals and the LA Beer Bloggers do just that via their blogs and other forms of social media.
Sunday evening, December 8, the LA Beer Bloggers held their first annual Holiday Potluck at Sunset Beer Company, a bottle shop and tasting room located in Los Angeles. We had about 20 people show up with munchies ranging from bread sticks to shrimp and hummus to salads. As it is the Christmas season, there were quite a few sweets involved but when mixed with craft beer it made for a pretty healthy meal. For our part, Tanya made breadsticks, pretzel rolls and mustards using spent grains and beers donated by Redondo Beach’s first production craft brewery, King Harbor Brewing Company (KHBC). For dessert she made Russian Tea Cakes / Mexican Wedding Cakes from flour she produced using brown ale malted grains also donated by KHBC along with various dipping sauces; some of which were flavored with KHBC’s Brown Ale. Judging by the responses to these treats, I suspect all the LA Beer Bloggers will be heading to Redondo Beach when King Harbor opens their doors early next year.
It was a good time of networking and enjoying beer and food; as you can see from the photos, everyone seemed to be having a good time. Thank you to the LA Beer Bloggers for the invitation and to Sunset Beer Company for hosting the event. Special thanks to those that contributed to the meal with food or special beers that were brought from home or purchased in the bottle shop; and extra special thanks to King Harbor Brewing Company for donating the main ingredients to our contributions.
Sunset Beer Company is located at 1498 Sunset Blvd in Los Angeles. King Harbor Brewing will be at 2907 W. 182nd Street in Redondo Beach. Happy Holidays and cheers! Continue reading