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Joel Elliott

Strand Brewing Celebrates 8th Anniversary

These photos were taken Saturday afternoon at Strand Brewing Company’s 8th Anniversary Party. The event featured live music, food by Chefs in Shorts Catering, and 12 Strand Brewing beers on tap. As fate would have it, it was also Strand Brewing Company co-founder Rich Marcello’s 50th birthday, so everyone had even more reason to celebrate.

Congratulations to Joel Elliott, Rich Marcello and the entire Strand Brewing Company team on your success; and happy birthday to Rich.

Strand Brewing Company is located at 2201 Dominguez Street in Torrance; they are open Tuesday through Sunday, sell cans, bottles and growlers to go and are dog friendly. Cheers!

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Strand Brewing Celebrates 7 Years with Beer, Love & BBQ

This past weekend, Torrance’s oldest production brewery, Strand Brewing Company celebrated their 7th anniversary with a weekend of beer, love and BBQ at their new Dominguez Street location. The three day event featured new beers released by Strand along with food by Bartz Barbecue and live music from such artists as Big Bad Rooster and Strand co-founder Joel Elliott’s, Uncle Bill.

Due to time constraints I was only able to stop by on Saturday, which is when these photos were taken. If you have visited Strand Brewing’s new location, you know they have lots of space in their 36,000 square foot facility and they made the most of the space making it relatively easy for the more than 700 people a day that showed up to have room to eat, drink, play games and dance to the music.

Three years ago co-owner Rich Marcello confided in me that the morning of their 4th anniversary he was sitting on his surfboard wondering if anyone would show up to their anniversary party; they showed up in droves. I asked Marcello if he had those same concerns this year and he admitted that prior to opening the doors at 4:00 PM Friday he did wonder the same thing; however, those concerns were immediately put aside as more than 700 people showed up Friday evening. Continue reading

Strand Brewing Company Soft Open at Dominguez Location

Fans of Torrance’s first production brewery, Strand Brewing Company, will be happy to learn that Strand has now officially moved to their new location at 2201 Dominguez Street in Torrance and they held a soft open over this past weekend.

On Friday evening I happened to notice on Strand’s co-founder and head brewer, Joel Elliott, Facebook page a hint that Strand might be opening on Saturday afternoon. I sent a text to Rich Marcello, Strand’s other co-founder, around 10:00 PM asking if I was interpreting the hint correctly and was told that they hoped to open Saturday, but I should check back the following morning.

The next morning, around 11:00 AM I contacted Rich again and asked if they were going to open and if so, should I announce it to my followers via social media. I was told, “Yes and no” meaning they would be open but I should hold off saying anything just yet. When I arrived I was told I could go ahead and announce the soft open to my Facebook followers; it did not take long for the room to begin filling up. Continue reading

Strand Brewing Company to Relocate: CUP Approved

2201 Dominguez

Future home of Strand Brewing Company

On Wednesday evening, Strand Brewing Company owners Joel Elliott and Rich Marcello appeared before the Torrance Planning Commission to request that their Conditional Use Permit, CUP15-00004 be approved. The gist of the request is that Strand Brewing Company wants to move to a bigger facility, be open longer and to be able to host special or private events on the days that they are not normally open. They also asked for the ability to bring in food trucks that comply with Torrance’s rules and have all the required permits.

Joel Elliott presented the request to the Planning Commission and addressed an email correspondence from one Torrance citizen that was very animate that she was against the idea of a “bar” moving into the neighborhood with its noisy drunks wandering into people’s homes by mistake. He agreed that if this was the case he would not want it either; but anyone that goes to Strand Brewing Company or any local tasting room, knows this is not the case. Fortunately, there were six letters in favor of approval from neighboring businesses, customers, a charitable organization and a mix of all of the above. In addition, there must have been 10-15 supporters in the audience, four of us who spoke in favor of approval including Monkish Brewery owner, Henry Nguyen. Smog City Brewing owner Porter was in the audience in support of Elliott and Marcello’s request.

After I gave my prepared speech, Planning Commission Chair Steven Polcari mentioned that three or four had been sitting on the commission when Strand Brewing first applied almost six years ago. It was Commissioner Steve Skoll that asked the question everyone in the room wanted to know; “When are you opening?” Elliott said that he hoped for the end of May 2015, to which Skoll said he would tell everyone June. Elliott smiled and thanked him. The Conditional Use Permit was approved unanimously. Continue reading

Joel Elliott rides 328 miles for Hannah’s Voice

Elliott winning

Joel Elliott completes 328 miles in 26.5 hours

On Saturday afternoon, Strand Brewing Company co-owner and head brewer Joel Elliott set off with a couple dozen friends, family and general supporters on a 328 mile bicycle ride to bring awareness to his daughter, Hannah, and her diagnosed Selective Mutism. This rare condition renders children and young adults unable to speak at times. As this condition negatively affects a student’s ability to learn, Elliott feels that the Torrance Unified School District has failed to provide his daughter with the proper support required for a special needs child.

The 328 miles represents the approximate number of days that his daughter has been a student without the proper support. While Elliott set a goal of completing this ride in 24 hours, taking time off for bathroom breaks, changing his socks and some leg massages he actually completed the ride in less than 26.5 hours. Actual saddle time came close to 24 hours so he was pretty darn close in accomplishing his goal. After the ride Elliott was understandably a little worn, but he came into the Strand Brewing Company taproom to thank everyone for their support claiming that this was a group effort.

To help offset some of the costs the Elliott family has incurred in their battle with the school district a donation jar was available as well as I Am Hannah’s Voice t-shirts. Continue reading

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