This past weekend, Torrance’s oldest production brewery, Strand Brewing Company celebrated their 7th anniversary with a weekend of beer, love and BBQ at their new Dominguez Street location. The three day event featured new beers released by Strand along with food by Bartz Barbecue and live music from such artists as Big Bad Rooster and Strand co-founder Joel Elliott’s, Uncle Bill.
Due to time constraints I was only able to stop by on Saturday, which is when these photos were taken. If you have visited Strand Brewing’s new location, you know they have lots of space in their 36,000 square foot facility and they made the most of the space making it relatively easy for the more than 700 people a day that showed up to have room to eat, drink, play games and dance to the music.
Three years ago co-owner Rich Marcello confided in me that the morning of their 4th anniversary he was sitting on his surfboard wondering if anyone would show up to their anniversary party; they showed up in droves. I asked Marcello if he had those same concerns this year and he admitted that prior to opening the doors at 4:00 PM Friday he did wonder the same thing; however, those concerns were immediately put aside as more than 700 people showed up Friday evening. Continue reading
Fans of Torrance’s first production brewery, Strand Brewing Company, will be happy to learn that Strand has now officially moved to their new location at 2201 Dominguez Street in Torrance and they held a soft open over this past weekend.
On Friday evening I happened to notice on Strand’s co-founder and head brewer, Joel Elliott, Facebook page a hint that Strand might be opening on Saturday afternoon. I sent a text to Rich Marcello, Strand’s other co-founder, around 10:00 PM asking if I was interpreting the hint correctly and was told that they hoped to open Saturday, but I should check back the following morning.
The next morning, around 11:00 AM I contacted Rich again and asked if they were going to open and if so, should I announce it to my followers via social media. I was told, “Yes and no” meaning they would be open but I should hold off saying anything just yet. When I arrived I was told I could go ahead and announce the soft open to my Facebook followers; it did not take long for the room to begin filling up. Continue reading
Joel Elliott presented the request to the Planning Commission and addressed an email correspondence from one Torrance citizen that was very animate that she was against the idea of a “bar” moving into the neighborhood with its noisy drunks wandering into people’s homes by mistake. He agreed that if this was the case he would not want it either; but anyone that goes to Strand Brewing Company or any local tasting room, knows this is not the case. Fortunately, there were six letters in favor of approval from neighboring businesses, customers, a charitable organization and a mix of all of the above. In addition, there must have been 10-15 supporters in the audience, four of us who spoke in favor of approval including Monkish Brewery owner, Henry Nguyen. Smog City Brewing owner Porter was in the audience in support of Elliott and Marcello’s request.
After I gave my prepared speech, Planning Commission Chair Steven Polcari mentioned that three or four had been sitting on the commission when Strand Brewing first applied almost six years ago. It was Commissioner Steve Skoll that asked the question everyone in the room wanted to know; “When are you opening?” Elliott said that he hoped for the end of May 2015, to which Skoll said he would tell everyone June. Elliott smiled and thanked him. The Conditional Use Permit was approved unanimously. Continue reading
The 328 miles represents the approximate number of days that his daughter has been a student without the proper support. While Elliott set a goal of completing this ride in 24 hours, taking time off for bathroom breaks, changing his socks and some leg massages he actually completed the ride in less than 26.5 hours. Actual saddle time came close to 24 hours so he was pretty darn close in accomplishing his goal. After the ride Elliott was understandably a little worn, but he came into the Strand Brewing Company taproom to thank everyone for their support claiming that this was a group effort.
To help offset some of the costs the Elliott family has incurred in their battle with the school district a donation jar was available as well as I Am Hannah’s Voice t-shirts. Continue reading